Privacy
SQL Server Upgrade (Jacksonville, FL, USA) operates this website.
What we collect
If you submit the assessment form: name, work email, company, SQL Server version, service needed, target, timeline, and any notes you type. We also keep campaign tags (UTM, gclid) when they are present so we know which page or ad sent you.
Analytics
We use Google Tag Manager and Google Analytics 4 to measure visits and form events (page_view, cta_click, form_start, form_error, generate_lead). Those tools may set cookies. We do not sell your form answers to ad networks. Free-text notes are not sent to advertising platforms.
How we use it
To reply to you, qualify the work, and improve the site. We do not run a public blog list or newsletter from this form.
Retention
Form submissions are stored in a database we control, may be copied into our CRM so we can reply, and are emailed to info@sqlserverupgrade.com. We keep them as long as needed to respond and to run the business, then delete them on request.